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23 May 2015

POSTED BY David Jackson | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

16 May 2015

POSTED BY David Jackson | May 16th, 2015

Top Five IT Job Profiles in Australia

Despite a persistent global economic stagnancy and an all-time low job market, IT is perhaps the only sector that has braved the dot com bust, cost-cutting, outsourcing and restructuring, has remained a safe and good career choice for those looking for decent pay, better job security and steady professional development.   Here are top five IT positions, most sought-after in Australian job market: 1. Chief Information Officer (CIO) – Annual Salary: $350, 000 A CIO, also known as the IT...

16 May 2015

POSTED BY David Jackson | May 16th, 2015

Shortlist chats with… David Jackson, S2M

David Jackson fell into recruitment at 28, after deciding it was time to stop “floating around”, managing bands, booking venues and filming underwater projects on the Great Barrier Reef, and find a career.   He was one of the first handful of employees at Parker Bridge (now Clarius) but after two years, decided to stretch his wings with his own venture, Global Job Network – a job board for travellers.   When that petered out, Jackson spent a few years freelancing, and in...

12 May 2015

POSTED BY David Jackson | May 12th, 2015

How To: Improve Sales with Effective Database Marketing

It is truly baffling to see most businesses sitting on a gold mine of information about their target customers but seldom using that information to acquire new leads, develop prospects, achieve sales or acquire referrals. Database marketing helps to bring such key information out of the ‘repository’ and leverage it to generate new business and improve sales.   Database marketing is often regarded as a synonym for dealing with truck loads of contact names, addresses, email IDs and phone...

08 May 2015

POSTED BY David Jackson | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

27 Apr 2015

POSTED BY David Jackson | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

20 Apr 2015

POSTED BY David Jackson | Apr 20th, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

13 Apr 2015

POSTED BY David Jackson | Apr 13th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

By David Jackson With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger...

21 Mar 2015

POSTED BY David Jackson | Mar 21st, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

By; David Jackson, Managing Director, S2M Digital What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense...

28 Feb 2015

POSTED BY David Jackson | Feb 28th, 2015

How to Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

23 Feb 2015

POSTED BY David Jackson | Feb 23rd, 2015

How to Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

23 Feb 2015

POSTED BY David Jackson | Feb 23rd, 2015

Honest feedback the best policy

A few years ago S2M Digital Recruitment managing director David Jackson noticed that “the wheels were spinning but it seemed what management was planning wasn’t happening” in the specialist recruitment business he had helped start in December...

16 Feb 2015

POSTED BY David Jackson | Feb 16th, 2015

How to Effectively Brand Yourself Online

Gone are the days when a firm handshake, a tailored business suit and impressive professional credentials were enough to create a perfect first impression. Today, your potential business partners are more likely to ‘Google you’ in order to decide whether or not to do business with you! Add to that the fact that there might be thousands of people around the world with the same name as yours and it seems even more difficult to be ‘the one’ that your clients are investigating online about....

12 Feb 2015

POSTED BY David Jackson | Feb 12th, 2015

Qantas launches data marketing business Red Planet, takes digital media buying in-house

Qantas Loyalty has today launched a data marketing business called Red Planet aiming to sign up other businesses to use data from the Frequent Flyer program in targeted digital advertising, Mumbrella can reveal. Ominously for Qantas’ media agency ZenithOptimedia the airline says it will move the group’s digital media spend to Red Planet in the near future, with it already handling part of the spend for the group. Led by Qantas veteran Vaughan Chandler the Red Planet team is made up of...

10 Feb 2015

POSTED BY David Jackson | Feb 10th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

09 Feb 2015

POSTED BY David Jackson | Feb 9th, 2015

Good Design Awards, 2015 Call for Entries

Hit this link Digital Design Call for Entries  twice for PDF information around the various Digital categories and how to apply…. One of the longest standing and most prestigious design awards in the world, promoting excellence in design and innovation since 1958.Managed by Good Design Australia, Australia’s Good Design Awards proudly promotes the very best in design, innovation and creativity at a national and international level. From a credible, trusted independent platform,...

29 Apr 2014

POSTED BY David Jackson | Apr 29th, 2014

S2M Melbourne bolsters the ranks with exceptional senior hire!

Australia’s leading specialist digital & communications recruiter S2M, has boosted their leadership team with the appointment of Caroline Arnoul to the role of Melbourne General Manager. With over 20 years of senior sales & marketing experience, Arnoul joins S2M from executive search practice SHK. Caroline brings genuine industry knowledge and leadership to the already extensive agency offering having worked at senior levels both client side as Acting Marketing Director at the...

26 Apr 2014

POSTED BY David Jackson | Apr 26th, 2014

Samsung files trademark for words

Samsung seems to be on a spree for registering various words and names these days. The company has filed for various trademarks in the last month itself. The company which has been in mobile and various other technology products is looking at expanding its horizon to various dimensions. Samsung has filed for six trademarks which includes one logo and five words. One of the trademarks which have been filed by Samsung is “Plot”. The word has been filed with reference to hardware and software...

21 Apr 2014

POSTED BY Rebecca Herbert | Apr 21st, 2014

Facebook soars high as per Adobe report

Adobe has released its first quarter Social Intelligence Report for this year and Facebook seems to have grabbed the trophy. According to the report, Facebook’s advertising revenue seems be on the uphill slide. Facebook’s business for video ad posts and its replays rose by 134 percent from 2013’s QoQ and 734 percent YoY. Interestingly around ¼ of the video are being played on Fridays. Another interesting trend that is rising on Facebook is the increase in user engagement for video posts....

18 Apr 2014

POSTED BY Samantha Watts | Apr 18th, 2014

Campaign monitor receives US $250 million from Insight Venture Partners

Campaign Monitor, a Sydney-based company, known for creating e-mail marketing pitches and design solutions, has announced that Insight Venture Partners has infused US$250 million in the organisation. Insight Venture Partners is a tech-investor private equity and venture-capital organisation. The company was founded in 1995 with more than 90 investments worth $7.6 billion worldwide.   Campaign Monitor was founded in 2004 by Dave Greiner and Ben Richardson who grew up across the street in...