EMAIL MARKETING (AUTOMATION) MANAGER JOBS

The following job description is a snapshot of one of our successful placements.

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EMAIL MARKETING (AUTOMATION) MANAGER

Are you a strategic email maestro with a flair for automation? We're on the hunt for an Email Marketing (Automation) Manager to lead our email initiatives to new heights. If you're passionate about orchestrating automated campaigns that engage, nurture, and convert, join us in crafting impactful email journeys.

Responsibilities:

Automation Strategy and Execution:

• Develop and implement comprehensive automated email strategies, from welcome series to drip campaigns.
• Collaborate with content and design teams to create compelling visuals and messaging.
• Utilise advanced email marketing platforms to build automation workflows, triggers, and dynamic content.
• Continuously monitor and optimise automated campaigns for seamless delivery and maximum engagement.

Segmentation and Personalisation Mastery:

• Analyse audience data to create finely segmented lists for hyper-targeted campaigns.
• Craft personalised messaging strategies that resonate with distinct audience segments.
• Leverage data insights to refine segmentation approaches and elevate campaign efficacy.

Engagement and Conversion Enhancement:

• Infuse emails with persuasive CTAs to drive engagement and conversions.
• Execute A/B tests to refine email elements including subject lines, content, and visuals.
• Implement strategies to re-engage dormant subscribers and elevate overall conversion rates.

Performance Analysis and Reporting:

• Track key email metrics such as open rates, click-through rates, and conversion rates.
• Derive actionable insights from campaign data to inform optimisation tactics.
• Generate insightful performance reports showcasing campaign impact, engagement trends, and areas for enhancement.

Compliance and Deliverability:

• Ensure email campaigns align with data protection regulations and anti-spam laws.
• Employ best practices to maintain optimal deliverability rates and avoid spam filters.
• Collaborate with technical teams to troubleshoot and resolve email deliverability challenges.

Innovation and Strategy Refinement:

• Stay abreast of email marketing trends, automation innovations, and emerging technologies.
• Innovate by exploring novel email formats, personalisation techniques, and automation strategies.
• Collaborate with cross-functional teams to refresh email templates and visuals for contemporary engagement.

Team Leadership and Mentorship:

• Lead and guide the email marketing (automation) team, providing strategic direction and support.
• Set clear team objectives, allocate tasks, and ensure efficient execution of automated campaigns.
• Foster a collaborative and innovative environment that nurtures skill growth and knowledge sharing.

Qualifications:

• Email aficionado: A Bachelor's degree in marketing, communication, or related disciplines.
• Automation mastery: Proven track record in developing and executing automated email campaigns.
• Technical prowess: Proficiency in advanced email marketing platforms such as Marketo, Eloqua, etc.
• Segmentation virtuoso: Expertise in audience segmentation and personalised messaging strategies.
• Engagement guru: Skill in creating effective CTAs and optimising diverse email components.
• Analytical thinker: Ability to interpret email metrics and translate data into actionable insights.
• Compliance advocate: Knowledge of data protection regulations and anti-spam legislations.
• Innovation enthusiast: Stay current with email marketing trends and automation advancements.
• A/B testing pro: Experience in A/B testing and optimisation methodologies.
• Leadership prowess: Proven skills in team management, mentorship, and collaboration.
• Certifications in email marketing and marketing automation are a plus.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Email Marketing (Automation) job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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