PAID SEARCH MANAGERJOBS

The following job description is a snapshot of one of our successful placements.

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PAID SEARCH MANAGER

This is an example of a role we have previously hired for:

 
We're on the lookout for a highly skilled and seasoned Paid Search Manager to fortify our ranks. The ideal candidate should possess a profound comprehension of paid search platforms like Google Ads and Microsoft Advertising, alongside a proven history of deftly orchestrating triumphant paid search campaigns. As the Paid Search Manager, you'll guide a troop of paid search experts, interface with clients, and guarantee the seamless execution of paid search strategies to propel maximal ROI.

Responsibilities:

Strategy Development and Execution:

• Forge and execute comprehensive paid search strategies, materialising client ambitions and fostering quantifiable outcomes.
• Harmonise with clients to grasp their business aspirations, target audience, and competitive backdrop.
• Undertake exhaustive keyword research and analysis, unearthing high-performing keywords and audience targeting prospects.
• Align paid search strategies with the broader digital marketing undertakings and client goals.

Team Management and Leadership:

• Lead and command the paid search department, shepherding the team with guidance, support, and mentorship.
• Set departmental objectives, parcel out responsibilities, and ensure punctual and triumphant campaign rollouts.
• Undertake performance evaluations, supply constructive inputs, and uncover avenues for honing skills and nurturing talents.
• Foment a milieu of collaboration and ingenuity, kindling the flames of knowledge exchange and professional evolution.

Campaign Planning and Execution:

• Fashion campaign structures and account hierarchies for peak performance and scalability.
• Undertake all-encompassing keyword research and analysis, imparting insight to campaign targeting and ad group formulation.
• Breach captivating ad copy that aligns with client aspirations and industry best practices.
• Optimise bid management, ad placements, and targeting configurations to optimally harness campaign potential and ROI.
• Implement conversion tracking and other monitoring mechanisms to gauge campaign effectiveness.

Performance Monitoring and Optimisation:

• Vigilantly track campaign performance, dissecting cardinal metrics encompassing impressions, clicks, conversions, and cost-per-action (CPA).
• Engage in A/B testing of ad copy, landing pages, and campaign components to heighten performance.
• Continuously fine-tune campaigns hinged on data-rooted insights and top industry practices.
• Pre-emptively advise clients on augmenting campaign efficacy and fulfilling goals.

Reporting and Analysis:

• Generate regular performance reports, showcasing insights, trends, and recommendations to clients.
• Undertake profound analysis of campaign data to spot trends, openings, and zones for enhancement.
• Present cogent, actionable suggestions for finetuning campaigns and attaining client objectives.

Qualifications:

• Bachelor's degree in marketing, business, or related field (preferred).
• Proficiency in Google Ads, Bing Ads, and other digital ad platforms.
• Strong analytical and data interpretation skills.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Google Ads and Bing Ads certification.
• Basic HTML/CSS knowledge.
• Effective communication and teamwork skills.
• Problem-solving ability for campaign optimisation.
• Budget management experience.
• Attention to detail and time management.
• Willingness to learn and adapt to industry changes.
• Creative thinking for ad copy.
• Prior experience or internships in digital marketing is a plus.

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While these qualifications can help you become a successful Paid Search Executive, gaining practical experience through internships, freelance work, or entry-level positions in digital marketing can be invaluable in building your skillset and resume. Additionally, networking within the digital marketing industry can open up opportunities for career advancement.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Paid Search job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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