SOCIAL/CONTENT LEAD JOBS

SOCIAL/CONTENT LEAD JOBS

As the Social/Content Lead, you'll be the maestro of our brand's digital symphony, harmonising social media and content strategies to elevate brand visibility, engage target audiences, and ignite customer engagement. Your strategic finesse and storytelling mastery will guide a talented ensemble of content creators and social media experts, ensuring the creation of resonant content that lingers in the minds of your audience.

Responsibilities:

Social Media and Content Strategy:

• Develop and execute all-encompassing social media and content strategies in perfect resonance with business goals, target personas, and industry trends.
• Navigate the seas of market research, adversary analysis, and audience insights to unearth hidden content gems and ride the waves of social media currents.
• Coalesce seamlessly with the marketing ensemble, synchronising your strategies with the overarching marketing symphony.
• Infuse each strategy with objectives, personas, and KPIs to compose harmonious social media and content compositions.

Team Management and Leadership:

• Emerge as the conductor, directing a team of content creators and social media virtuosos, imparting guidance, feedback, and unwavering support.
• Foster an ecosystem of collaborative creativity, cultivating teamwork, catalysing innovation, and nurturing the seeds of continuous learning.
• With a steady hand on the baton, define destinations, conduct periodic assessments, and inspire symphonies of success through mentorship and feedback.
• Choreograph the professional evolution of your team, guiding them to surpass their own limits and expand their symphonic horizons.

Content Creation and Management:

• Lead the creation of a harmonious array of content: poetic prose, visual crescendos, multimedia sonnets, and more.
• Safeguard the sanctity of brand messaging, voice, and visual identity, ensuring coherence resonates through every piece.
• Collaborate with internal sages, subject matter experts, and external contributors to craft content with melodies that deeply resonate.
• Direct content calendars, from conception and creation to refined proofreading and graceful publication.

Social Media Management and Engagement:

• Take the helm of social media vessels, charting courses across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Choreograph social media rhapsodies, orchestrating campaigns that crescendo brand awareness, reach, and engagement.
• Gracefully navigate social media conversations, responding promptly to comments and inquiries, maintaining a professional performance.
• Cultivate community connections, nurture positive relationships, and spark dialogues that harmonise with our brand's melodies.

Analytics and Performance Measurement:

• Arm yourself with social media and web analytics instruments, decoding performance melodies of reach, engagement, conversions, and audience demographics.
• Harmonise these data melodies into actionable insights, guiding the continuous refinement of social media and content strategies.
• Compose performance reports that unveil insights, trace trends, and craft improvement blueprints.
• Stay attuned to industry orchestration, echoing evolving social media and content trends, algorithmic shifts, and benchmarks.

Requirements:

• Possess a bachelor's degree in marketing, communications, journalism, or related fields.
• Boast experience as a Social/Content Lead, Social Media Manager, Content Manager, or akin roles.
• Exhibit eloquence, wielding language with finesse, and demonstrating an eye for grammatical harmony.
• Emerge as a strategic sage, weaving and executing social media and content strategies with mastery.
• Showcase virtuosity in social media management tools, content systems, and analytics platforms.
• Include social media advertising platforms expertise, such as Facebook Ads Manager or LinkedIn Ads.
• Display an understanding of SEO principles and content optimisation.
• Demonstrate leadership, fostering collaboration and mentoring.
• Juggle multiple projects within the tempo of a fast-paced environment.
• Uphold meticulous organisation, attentive to details.
• Collaborate effectively, nurturing harmonies with cross-functional teams.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Social/Content Lead job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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