PAID SEARCH LEAD JOBS

The following job description is a snapshot of one of our successful placements.

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PAID SEARCH LEAD

This is an example of a role we have previously hired for:

 
Are you a highly skilled and experienced Paid Media Lead ready to join our team? We're in search of individuals with an in-depth understanding of paid media channels, including paid search, display advertising, social media advertising, and video advertising. As a Paid Media Lead, you'll be at the helm of planning, executing, and optimising paid media campaigns. Your role involves overseeing a team of adept paid media professionals, ensuring the seamless delivery of client campaigns.

Responsibilities:

Strategy Development and Execution:

• Craft and execute comprehensive paid media strategies across multiple channels to meet client objectives and maximise ROI.
• Collaborate directly with clients to grasp their business goals, target audience, and advertising requirements.
• Undertake thorough market research and competitive analysis to identify prime target audiences and enhance campaign targeting.
• Harmonise paid media strategies with broader digital marketing tactics and client objectives.

Team Management and Leadership:

• Lead and govern the paid media department, extending guidance, support, and mentorship to the team.
• Set departmental milestones, delegate tasks, and orchestrate timely and fruitful campaign rollouts.
• Undertake performance assessments, provide constructive feedback, and identify growth opportunities and training requisites.
• Foster a collaborative, inventive work atmosphere that nurtures the exchange of knowledge and professional development.

Campaign Planning and Execution:

• Formulate all-encompassing paid media campaign strategies, including optimal channel selection, budget allocation, and targeting tactics.
• Devise and oversee paid media campaigns spanning paid search, display advertising, social media advertising, and video advertising.
• Conduct thorough keyword research, guide ad copy crafting, and refine landing pages for paid search campaigns.
• Develop strategies for audience targeting, creative briefs, and ad copy for display, social media, and video advertising campaigns.
• Implement conversion tracking and other metrics to gauge campaign effectiveness.

Performance Monitoring and Optimisation:

• Carefully oversee campaign performance, dissecting key metrics such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
• Embark on A/B testing of ad copy, creative elements, and landing pages to heighten campaign effectiveness.
• Continuously optimise campaigns based on data-driven insights, foremost industry practices, and client objectives.
• Proactively provide clients with actionable recommendations to uplift campaign results and optimise budgets.

Reporting and Analysis:

• Generate regular reports delineating campaign performance, presenting insights, trends, and actionable recommendations for clients.
• Conduct in-depth analysis of campaign data to spot trends, capitalise on opportunities, and pinpoint areas for enhancement.
• Offer clear, actionable counsel for refining campaigns and accomplishing client objectives.
• Stay attuned to industry trends, burgeoning technologies, and fresh prospects within the realm of paid media channels.

Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in managing paid media campaigns, preferably in an agency or digital marketing environment.
• Expertise in paid media channels, including paid search, display advertising, social media advertising, and video advertising.
• Strong analytical skills with the ability to interpret campaign data and provide data-driven insights.
• Excellent understanding of campaign planning, audience targeting, ad copy optimisation, and bid management.
• Experience with campaign tracking and analytics platforms, such as Google Analytics.
• Strong leadership and team management skills, with the ability to motivate and inspire a team.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Certifications in paid media channels (e.g., Google Ads, Facebook Blueprint) are highly desirable.

While these qualifications can help you become a successful Paid Search Manager, gaining practical experience through internships, freelance work, or entry-level positions in digital marketing can be invaluable in building your skillset and resume. Additionally, networking within the digital marketing industry can open up opportunities for career advancement.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Paid Search job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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