GROWTH MARKETING LEAD JOBS

The following job description is a snapshot of one of our successful placements.

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GROWTH MARKETING LEAD

This is an example of a role we have previously hired for:

 
Are you a strategic powerhouse with a penchant for results? We're on the lookout for a Growth Marketing Manager to bolster our ranks. If you boast a robust background in digital marketing, wield an intricate understanding of growth marketing techniques, and possess a track record bedecked with successful campaigns, we want to hear from you. As our Growth Marketing Manager, you'll orchestrate the symphony of growth marketing strategies, intertwine with cross-functional teams, and deploy data-driven insights to optimise performance and march towards growth objectives.

Responsibilities:

Growth Strategy Development:

• Chart a course and execute all-encompassing growth marketing strategies that embolden customer acquisition, retention, and revenue expansion.
• Weave together the tapestry of market research, competitor analysis, and customer segmentation to unravel growth opportunities that lie dormant.
• Using the compass of data-driven insights and business goals, define and prioritise growth initiatives that set the stage for fruitful endeavours.
• Converge with cross-functional teams spanning marketing, product, and sales to ensure the symphony of growth strategies harmonises with overarching business objectives.

Customer Acquisition and Conversion Optimisation:

• Evoke customer acquisition campaigns across digital marketing channels such as paid search, social media, email marketing, content marketing, and referral programmes.
• Instil life into customer acquisition funnels, landing pages, and conversion junctures, amplifying user experience and cultivating conversion rates.
• Conduct A/B tests, acting upon data-forged optimisation strategies to nurture an evolution of campaign performance.
• Exploit marketing automation and CRM tools to segment audiences, and tender personalised communication for augmented customer engagement and conversion.

Data Analysis and Insights:

• Examine campaign data, user behaviour, and funnel metrics, extracting insights that unveil trends, carve pathways to opportunities, and highlight regions ready for enhancement.
• Be the architect of dashboards and reports that meticulously monitor and articulate key performance indicators (KPIs) and growth metrics.
• Employ data-driven insights as your compass to navigate decision-making terrain, as you calibrate the instruments of campaign performance and adeptly allocate resources.
• Engage in the rigour of cohort analysis and customer lifetime value (CLV) calculations to demarcate high-value customer segments. This insight is the bedrock for honing laser-focused acquisition and retention strategies.

Experimentation and Iteration:

• Hone in on the grand stage of growth experiments, encompassing the symphonies of landing page optimisation, pricing tests, referral programmes, and the discovery of new marketing channels.
• Erect a sturdy scaffold that supports experimentation, iterates through learning curves, and constructs bridges to continuous improvement and growth.
• Keep your finger on the pulse of experiment outcomes, synthesising lessons and extending successful strategies to a grander scale.

Team Management and Collaboration:

• Radiate leadership as you steward and guide a team of growth marketers, illuminating their path with guidance, support, and mentorship.
• Cultivate a nurturing environment that thrives on collaboration and innovation. Encourage experimentation and a sharing of knowledge.
• Ebb and flow with cross-functional teams - marketing, product, design, and data analytics - as you steer the ship of triumphant growth initiatives.

Qualifications:

• Possess a Bachelor's degree in marketing, business, or a related field. A desirable addition is an MBA or advanced degree.
• Boast a proven track record in growth marketing, digital marketing, or kindred roles. An environment steeped in data and rapid pace resonates with your soul.
• Draw from a deep well of understanding in growth marketing principles, techniques, and the very metrics that breathe life into these endeavours.
• Traverse the digital marketing realm with proficiency. Whether it's paid search, the allure of social media, the resonance of email marketing, the art of content marketing, or the dance of SEO, you're well-versed.
• Command experience in wielding the tools of marketing automation and CRM platforms.
• Your analytical prowess shines - with data, you not only decode but also paint pictures of insights, shaping data-driven decisions.
• Your history with A/B testing and the methodologies that fuel experimentation is a testament to your adaptability and curiosity.
• Leadership isn't just a word; it's the essence of your existence. Your ability to mentor and manage teams is unparalleled, your touch inspirational.
• A symphony of communication and collaboration skills colours your interactions, ensuring that you seamlessly liaise with cross-functional teams and clients.
• Set your sights on results. Your innate fervour for growth and a knack for setting ambitious targets sets you apart.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Growth Marketing job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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